What is the U.S. Livestock Smart Collar Market Size?

The U.S. livestock smart collar market was valued at USD 315 million in 2025. The market is expected to grow from USD 353.4 million in 2026 to USD 1.08 billion by 2036, at a CAGR of 11.8% from 2026 to 2036. This growth is mainly attributed to the increasing adoption of smart wearables in livestock production and the growing recognition that continuous monitoring improves animal health and production efficiency. As U.S. livestock producers embrace digital farming and seek to optimize herd health, smart collars have become essential tools for real-time health tracking and early disease detection. The combination of advancing wearable technology, declining device costs, and growing evidence of the benefits of continuous monitoring is driving rapid adoption of smart collars across U.S. livestock operations.
 

Market Highlights: United States Livestock Smart Collar

• The U.S. livestock smart collar market is projected to grow at a CAGR of 11.8% from 2026 to 2036.
• By revenue, the market is expected to reach approximately USD 1.08 billion by 2036.
• Texas is the largest market for livestock smart collars in the U.S. in 2026, driven by its large cattle operations and advanced agricultural infrastructure.
• GPS-enabled collars currently hold the largest share of the overall market, due to their versatility and proven effectiveness.
• Health monitoring collars are expected to grow at the fastest CAGR during the forecast period, driven by increasing adoption in dairy and beef operations.
• Cattle operations are the dominant application segment, accounting for the majority of total demand.
• Integration with artificial intelligence and mobile applications is creating significant opportunities for enhanced insights and farmer adoption.

Market Overview and Insights

The livestock smart collar market in the U.S. is a rapidly growing segment within the broader agricultural technology and digital farming ecosystem. Smart collars include GPS-enabled collars, health monitoring collars, behavior tracking collars, and integrated systems designed to collect continuous data about animal location, health, and behavior. Modern smart collars leverage wireless connectivity, cloud computing, and advanced analytics to provide real-time monitoring and actionable insights.

The market serves diverse applications across cattle operations, dairy farms, sheep ranching, and other livestock production systems. Smart collars are used for continuous health monitoring, early disease detection, behavior analysis, and location tracking. The market is characterized by a mix of established agricultural technology companies, specialized livestock device manufacturers, and emerging technology startups bringing innovative wearable solutions to livestock production.

The U.S. livestock smart collar market is particularly dynamic, with strong emphasis on production efficiency, animal welfare optimization, and continuous health monitoring. The market benefits from advanced agricultural infrastructure, high technology adoption rates, and growing recognition that smart collars deliver significant competitive advantages in livestock production.

What are the Key Trends in the United States Livestock Smart Collar Market?

Shift Toward Multifunction Collars with Integrated Monitoring Capabilities

A major trend driving the livestock smart collar market is the shift toward multifunction collars that integrate multiple monitoring capabilities in a single device. Manufacturers are developing collars that combine GPS tracking, health monitoring, behavior analysis, and other functions in one wearable. These integrated collars provide comprehensive data about animal status while reducing the number of devices needed per animal. The focus on multifunction capabilities is driving adoption of more sophisticated and capable smart collars.

Growing Integration with Farm Management Systems and Data Analytics

Another major trend is the increasing integration of smart collar data with comprehensive farm management systems and advanced analytics platforms. Producers are seeking systems that can integrate collar data with other farm information and provide actionable insights for herd management. Smart collars that integrate with existing farm management systems and provide predictive analytics are increasingly in demand. The focus on system integration and data-driven decision support is driving adoption of connected smart collar solutions.

Market Summary:

Market Dynamics

Drivers: Production Efficiency and Animal Health Optimization

The primary driver of the livestock smart collar market in the U.S. is the increasing focus on production efficiency and animal health optimization. Livestock producers are investing in smart collars to gain real-time visibility into individual animal health and behavior. Early detection of health issues enables rapid intervention, reducing treatment costs, minimizing disease spread, and improving animal welfare. The combination of advancing wearable technology, declining device costs, and growing evidence of the benefits of continuous monitoring is driving rapid adoption of smart collars across livestock operations.

Opportunity: Integration with Veterinary Practice and Animal Welfare Certification

A significant opportunity exists in developing smart collar solutions that integrate with veterinary practice management systems and support animal welfare certification programs. Veterinarians increasingly seek tools that can monitor patient health between visits and support evidence-based treatment decisions. Smart collars that can be prescribed by veterinarians and monitored through practice management systems represent a major growth opportunity. As animal welfare certification programs expand and consumers increasingly demand humanely produced products, demand for smart collar solutions is expected to grow substantially.

Collar Type Insights

Why Do GPS-Enabled Collars Dominate the Market?

GPS-enabled collars account for around 50-60% of the U.S. livestock smart collar market in 2026. These collars dominate because they are versatile, suitable for various livestock types, relatively easy to deploy, and provide valuable location tracking data. GPS collars can track animal location, movement patterns, and grazing behavior. Their versatility across different livestock types and proven effectiveness in herd management makes GPS-enabled collars the most widely adopted type. GPS collars are particularly valuable in extensive grazing operations where animals roam large areas.

However, health monitoring collars are expected to grow at the fastest CAGR during the forecast period. Health monitoring collars are increasingly sophisticated, offering continuous vital sign monitoring, activity tracking, and early disease detection. The growing adoption of health monitoring in dairy and beef operations is driving demand for these specialized collars. As health monitoring technology matures and costs decline, adoption is expected to further increase across livestock operations.
 

Application Insights

Why Does Cattle Operations Drive Market Demand?

Cattle operations hold around 70-75% of the U.S. livestock smart collar market in 2026. The largest share of this segment is primarily attributed to the large scale of cattle operations, the complexity of herd health management, and the significant economic impact of disease and production inefficiencies. Dairy and beef producers operate large numbers of animals and benefit substantially from continuous smart collar monitoring. Smart collars enable early detection of health issues, optimization of grazing and feeding conditions, and improved decision-making about herd management. The scale of cattle operations and the economic importance of health and productivity optimization drive substantial demand for smart collar solutions.

The sheep and other livestock operations segment, while smaller in volume, is expected to grow significantly through 2036, driven by increasing technology adoption and growing emphasis on animal welfare.

Key Players

The U.S. livestock smart collar market is led by livestock technology and precision dairy equipment manufacturers, including Allflex Livestock Intelligence (MSD Animal Health), Afimilk, CowManager, DeLaval, and BouMatic. These companies have established strong market positions by combining deep domain expertise in livestock management, proven sensor and wearable technology capabilities, and extensive on-farm deployment experience across U.S. dairy and beef operations. Their solutions focus on real-time health monitoring, behavior analysis, and productivity optimization, directly addressing the operational and animal welfare requirements of modern livestock producers.

The competitive landscape is further strengthened by focused smart collar and virtual fencing innovators such as Vence (Merck Animal Health), Nofence, HerdDogg, Moocall, Gallagher Group, and Datamars. These players offer GPS-enabled collars, advanced analytics, modular hardware designs, and scalable deployment models tailored to specific livestock types and farm sizes.