The Europe glamping market was valued at USD 5.5 billion in 2025. This market is expected to reach USD 21 billion by 2036, growing from USD 6.2 billion in 2026, at a CAGR of 13.0% from 2026 to 2036.

Key Highlights – Europe Glamping Market

• The Europe glamping market is expected to reach USD 21 billion by 2036, at a CAGR of 13.0% from 2026 to 2036.
• France is the largest country market by a wide margin, followed by Italy, the United Kingdom, the Netherlands, and Germany.
• Cabins, lodges, and pods account for the largest share by accommodation type, alongside safari tents, yurts, treehouses, and domes.
• Families are the largest traveler segment, followed by couples and groups.
• EU tourism nights exceeded 3 billion for the first time in 2024, with camping grounds accounting for 13.5% of all overnight stays.
• France alone recorded approximately 147.8 million camping nights in 2024, ahead of Italy at 54.6 million and the Netherlands at 26.1 million.
• Domestic guests accounted for 51.9% of EU tourism nights, supporting drive-to glamping demand.
• European Camping Group consolidated the sector, operating 45,000 mobile homes across more than 430 parks through brands including Eurocamp and Homair.
• Sustainability and experiential, nature-based travel are primary drivers, with operators such as Huttopia emphasizing eco-responsible design.

Europe Glamping Market: Experiential Travel, Premiumization, and Sustainable Tourism Drive Market Growth

The Europe glamping market comprises premium, serviced outdoor accommodation that combines the experience of camping with the comfort of hotel-style amenities, including safari tents with real beds, insulated cabins, lodges and eco-pods, yurts, treehouses, and geodesic domes, offered at holiday parks and dedicated glamping sites across Europe. The market sits at the premium end of a large European camping sector: in 2024, EU tourism nights exceeded 3 billion for the first time, with camping grounds, recreational vehicle parks, and trailer parks accounting for 13.5% of all overnight stays, and glamping has become one of the fastest-growing segments within it. Driven by demand for experiential and nature-based travel, the premiumization of camping, strong domestic and drive-to tourism, and a focus on sustainability, glamping is expanding the outdoor-accommodation market well beyond the traditional camper. With consolidation and investment professionalizing the sector, the market is set for strong growth.

Experiential and Outdoor Tourism Drive Demand

Demand for experiential and outdoor tourism is the fundamental driver of the glamping market. Travelers increasingly seek experiences in nature and the outdoors, combined with comfort, and glamping meets this demand by offering the outdoors without the discomfort of traditional camping. The scale of outdoor tourism is substantial: camping grounds, recreational vehicle parks, and trailer parks accounted for 13.5% of the more than 3 billion EU tourism nights in 2024, and glamping has grown from a niche curiosity into one of the fastest-growing segments of European camping, offering safari tents with real beds, insulated eco-pods, treehouses, and lodges. This demand for experiential, nature-based holidays with comfort is the fundamental driver of the market, expanding the appeal of outdoor accommodation and driving strong growth.

Premiumization of Camping Raises Value

The premiumization of camping is a central driver, raising the value and margins of outdoor accommodation. Glamping represents the upmarket end of camping, replacing basic pitches and tents with serviced accommodation offering real beds, kitchens, private facilities, and attractive settings, commanding significantly higher nightly rates than traditional camping. Operators have invested heavily in premium accommodation: European Camping Group operates 45,000 mobile homes across more than 430 parks, and the sector offers a growing range of high-end safari tents, lodges, and cabins. This premiumization raises the revenue and margins per site well above traditional camping, and the shift toward premium, serviced outdoor accommodation is a central driver of the market's value and growth.

Domestic Tourism and Accessibility Broaden the Market

Strong domestic tourism and the accessibility of glamping broaden the market beyond traditional campers. Domestic guests accounted for 51.9% of the 3 billion EU tourism nights in 2024, and glamping benefits strongly from domestic, drive-to travel, offering nature holidays close to home without the need to fly or to own camping equipment. The ready-to-camp nature of glamping, requiring no equipment or expertise, makes outdoor holidays accessible to families and couples who would never have gone traditional camping. This combination of strong domestic tourism and the accessibility of ready-to-camp accommodation broadens the market well beyond the traditional camper, adding a large new audience and driving growth, particularly for domestic and short-haul trips.

Sustainability and Nature-Based Travel Support Growth

Sustainability and the appeal of nature-based travel are important drivers that support the market. Travelers are increasingly conscious of the environmental impact of their holidays and seek low-impact, nature-connected experiences, and glamping, with its emphasis on nature immersion and, often, low-footprint accommodation, aligns well with these values. Operators emphasize eco-responsible design, with providers such as Huttopia offering wood-and-canvas tents and cabins designed with an eco-responsible approach, and many glamping sites highlight their natural settings and environmental credentials. This alignment with sustainability and the desire to reconnect with nature supports demand, particularly among environmentally conscious travelers, and the emphasis on responsible, nature-based tourism is an important driver of the market.

France and the European Camping Heartland Anchor the Market

France and the established camping countries of Europe anchor the market, providing its core supply and demand. France is by far the largest camping market in Europe, recording approximately 147.8 million camping nights in 2024, and has the widest supply of high-end safari tents, especially in regions such as the Vendée, Landes, Provence, and the Ardèche. Italy, with approximately 54.6 million camping nights, and the Netherlands, with approximately 26.1 million, are also major markets, and the Netherlands is a significant source of outbound camping tourists and home to major operators. The concentration of camping supply and demand in France and these established markets anchors the European glamping market, providing the core of its capacity, and their large and mature camping sectors are the foundation of the market's growth.

Consolidation and Investment Professionalize the Sector

Consolidation and investment are professionalizing the sector and driving its growth. The market has undergone significant consolidation, with European Camping Group acquiring brands including Eurocamp, Homair, Vacanceselect, and Vacansoleil to build a large, multi-brand platform operating tens of thousands of accommodations across hundreds of parks. This consolidation, together with private investment, is professionalizing the sector, improving quality and consistency, expanding premium accommodation, and strengthening booking and marketing platforms. The investment and consolidation are increasing the scale, quality, and reach of glamping offerings, and this professionalization of a previously fragmented sector is a significant driver of growth and a defining feature of the market's development.

Segmental Analysis

Market by Accommodation Type

By accommodation type, the market comprises cabins and lodges, pods, safari and bell tents, yurts, treehouses, and geodesic domes. Cabins, lodges, and pods, offering solid, insulated, hotel-style comfort, account for the largest share, valued for their year-round usability and comfort, while safari and bell tents, offering a more classic canvas glamping experience with real beds and furnishings, are a large and iconic segment. Yurts, treehouses, and geodesic domes offer distinctive, experiential accommodation that commands premium rates. Cabins, lodges, and pods dominate the market by value, while tents and distinctive structures provide iconic and premium experiences, and the mix reflects the balance between comfort and distinctive outdoor experience.

Market by Traveler Type

By traveler type, the market spans families, couples, and groups. Families are the largest segment, as glamping offers an accessible, comfortable, and engaging outdoor holiday well suited to children, and family-oriented holiday parks are a core of the market. Couples are a major segment, particularly for romantic and distinctive accommodation such as treehouses, domes, and secluded lodges, and groups, including for events and celebrations, add further demand. Families dominate the market, given the appeal of accessible outdoor holidays, while couples drive demand for premium and distinctive accommodation, and the distribution reflects glamping's broad appeal across traveler types.

Market by Booking Channel

By booking channel, the market comprises operator-direct and online booking, and tour operator and package channels. Operator-direct and online booking, through operators' own websites and online travel platforms, is the primary channel, as glamping operators and holiday-park groups sell directly and through online platforms, giving them strong control over distribution and customer relationships. Tour operators and package channels, offering glamping as part of packages including travel, also contribute, particularly for international and family bookings. Operator-direct and online channels dominate, reflecting the professionalized, platform-based nature of the major operators, while packages provide additional reach, and the mix reflects the increasingly digital and consolidated nature of distribution.

Voice of Customer

Primary interviews conducted for this study consistently emphasized that guests will pay a premium for comfort in nature, and that glamping is expanding the market beyond traditional campers. Two representative perspectives are summarized below.

"Guests want the outdoors without the discomfort, and they will pay a premium for a real bed, a proper kitchen, and a beautiful setting. Glamping has let us raise rates and margins well above traditional pitches, and demand keeps outpacing the supply of high-end units." — Operations director, European holiday-park operator

"The glamping customer is often a family or couple who would never have gone camping but wants a nature holiday close to home. That is expanding the market well beyond the traditional camper, especially for domestic, drive-to trips." — Product manager, outdoor travel company

Analyst Perspective

The Europe glamping market is best understood not as a new market but as the premiumization of a very old and very large one. In our view, European camping has always been enormous, camping grounds account for more than one in eight of the region's three billion-plus annual tourism nights, but for most of its history it was a value proposition built around pitches and self-supplied equipment. Glamping has changed the economics by taking that same appeal, a holiday in nature, and wrapping it in the comfort, convenience, and design that a much broader and more affluent audience will pay well for. The result is a segment that grows faster than camping overall, expands the addressable market to families and couples who would never have pitched a tent, and delivers materially higher rates and margins to operators. Two forces reinforce this: strong domestic, drive-to demand, which insulates the market from some of the volatility of international travel, and a wave of consolidation, led by European Camping Group, that is professionalizing a once-fragmented sector. We expect France and the established camping countries to remain the heartland, but the fastest relative growth to come from newer markets and from ever more distinctive, sustainable accommodation. The main constraint is not demand but the supply of high-quality units and attractive sites, which is precisely why investment continues to flow in.

Market by Geography

France Glamping Market

France is by far the largest glamping market in Europe, anchored by the region's largest camping sector. France recorded approximately 147.8 million camping nights in 2024, far more than any other European country, and has the widest supply of high-end safari tents and glamping accommodation, particularly in regions such as the Vendée, Landes, Provence, and the Ardèche. The country combines a large domestic market, strong inbound tourism, an exceptional natural and coastal landscape, and a deep, professionalized camping industry including major operators. France's dominant camping sector, extensive premium supply, and strong domestic and international demand make it by far the largest and most important glamping market in Europe, the heartland of the sector.

Italy Glamping Market

Italy is a major glamping market, with a large camping sector and strong tourism. Italy recorded approximately 54.6 million camping nights in 2024, one of the largest camping markets in Europe, supported by its coastline, lakes, and countryside, and strong domestic and international tourism. The country has a growing supply of glamping and premium camping accommodation, and its landscapes and climate are well suited to outdoor holidays. Italy's large camping sector, attractive landscapes, and strong tourism make it a major and growing glamping market, one of the most important in Europe after France.

United Kingdom Glamping Market

The United Kingdom is a significant and distinctive glamping market, driven by strong domestic demand. The UK has a large domestic holiday market and a strong culture of staycations and countryside breaks, and glamping, including pods, safari tents, shepherd's huts, and treehouses, has grown rapidly as an accessible, comfortable outdoor holiday close to home. The scale of UK domestic tourism and the appeal of nature holidays underpin demand, and the market is served by a wide range of independent sites and operators. The United Kingdom's strong domestic demand and vibrant independent glamping sector make it a significant and distinctive market.

Netherlands and Germany Glamping Market

The Netherlands and Germany are important markets, as major sources of demand and, in the Netherlands, camping supply. The Netherlands recorded approximately 26.1 million camping nights in 2024, is a significant source of outbound camping and glamping tourists across Europe, and is home to major operators, while Germany, with its very large population and strong outdoor and travel culture, is one of the largest source markets for camping and glamping holidays across Europe. Both countries combine domestic camping with large volumes of outbound demand to France, Italy, and other destinations. The Netherlands and Germany, as major sources of demand and, for the Netherlands, supply and operators, are important and influential markets.

Spain, Croatia, and Rest of Europe Glamping Market

Spain, Croatia, and the rest of Europe account for a significant and growing share of the market. Spain, the EU's largest tourism destination by nights, has a growing glamping and premium camping sector, Croatia has a major coastal camping industry that is a strong destination for glamping, and other European countries offer diverse and growing glamping supply. These markets benefit from attractive coastlines, landscapes, and climates, and from strong domestic and international demand. The broad and growing glamping supply and demand across Spain, Croatia, and the rest of Europe make this a significant and fast-growing part of the market, extending the sector across the continent.

Competitive Landscape

The Europe glamping market is served by large, consolidated holiday-park operators, specialist glamping providers, and numerous independent sites. Competition centers on major multi-brand operators that run large portfolios of parks and accommodation, specialist providers offering distinctive glamping experiences, and a long tail of independent sites. Participants compete on the quality, comfort, and distinctiveness of their accommodation, the attractiveness of their locations, price and value, sustainability, and the strength of their booking platforms and brands. Consolidation has created large, professionalized operators with scale advantages, while distinctive experiences and attractive locations remain important, and the market combines large operators with a diverse independent sector.

A key competitive dynamic is consolidation and the building of large, multi-brand platforms alongside distinctive independent offerings. European Camping Group, operating brands including Eurocamp and Homair and having acquired Vacanceselect and Vacansoleil, has built a large platform of 45,000 mobile homes across more than 430 parks, while operators including Huttopia, Sandaya, Yelloh! Village, Capfun, and Pierre & Vacances-Center Parcs, and specialists such as Canopy & Stars, compete across the premium and distinctive segments. Investment in premium and sustainable accommodation, attractive locations, and strong booking platforms is central to competition, and the market is dynamic, combining the scale of consolidated operators with the distinctiveness of specialist and independent providers.

Key Players

The key companies operating in the Europe glamping market include:

• European Camping Group (Eurocamp, Homair)
• Vacanceselect
• Vacansoleil
• Huttopia
• Sandaya
• Yelloh! Village
• Capfun
• Kampaoh
• Pierre & Vacances - Center Parcs Group
• Landal GreenParks
• RCN
• Ardoer
• Roan
• Canopy & Stars
• Tohapi
• Village Center
• Koawa Vacances
• Camping Vision